> For the complete documentation index, see [llms.txt](https://datum.datai.network/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://datum.datai.network/datai-campaign-hub/datum-how-it-works.md).

# DATUM: How it Works

## What Are DATUM Points?

**DATUM Points** are your reputation score in the Datai ecosystem. They reflect your level of participation; across apps, quests, and campaigns powered by Datai.

The more you explore your wallet and engage with our tools, the more points you earn.

## How to Earn DATUM Points

There are currently **two ways** to earn DATUM Points:

**1. Use Crunchie (AI DeFi Assistant)**

* Ask Crunchie questions about the current DeFi investment opportunities
* Request insights, suggestions, or summaries
* The more queries you make, the more points you earn

*You’ll see your Datum Points increase in real time as you use Crunchie.*

> Phase 1 - Crunchie has now ended, please refer to Phase 2 - BNB Wallet Score.

**2. Mint Your BNB Wallet Score**

* Join our **BNB Wallet Score Campaign**
* Connect your wallet and mint your wallet score badge (0.0011 BNB)
* You’ll earn a one-time **Datum Points bonus** based on your wallet activity

*This score is out of 1000, but only contributes to your Datum Points after minting.*

{% content-ref url="/pages/acDcWqASbOoMvT9c2cjl" %}
[Phase 2: BNB Wallet Score](/datai-campaign-hub/phase-2-bnb-wallet-score.md)
{% endcontent-ref %}

## Get Started

1. Go to the Campaign Hub: [campaigns.datai.network/](http://campaigns.datai.network/)
2. Dive in: Phase 1 or Phase 2
3. **Connect your wallet** to begin participation and track your progress
4. **Start chatting with Crunchie** or **mint your BNB Wallet Score** to earn DATUM.
5. **Visit the Missions page** to complete additional actions and grow your score.
6. Watch your Datum progress bar up top fill and your badge evolve as you level up.

<figure><img src="/files/b1N6IyFpZMFQdAcngeqg" alt=""><figcaption></figcaption></figure>

## The Leaderboard

The **Leaderboard** ranks community members by their total DATUM Points, not wallet scores.

* Top contributors = most engaged users
* May be used to unlock **rewards, raffles, beta access**, or other campaign perks
* Updated live as you use Crunchie or mint score badges

**Important:** You don’t need a high wallet score to be ranked, activity and consistency matter too.

## **How to Climb the Ranks?**

You can earn DATUM through a variety of in-app actions:

* Stay active and **complete missions** listed on the Missions tab.
* **Chatting** with [Crunchie](/datai-campaign-hub/phase-1-crunchie.md) and exploring prompts.
* **Minting** your [BNB Wallet Score](/datai-campaign-hub/phase-2-bnb-wallet-score.md).
* **Sharing your progress** or rank card on X (Twitter).
* **Referring friends** to join the campaign.
* Engaging daily to maintain your activity streak:
  * **Daily Check-In:** Earn points by logging in and checking in once per day.
  * **Streak Bonuses:** Build streaks by completing at least one mission per day for consecutive days.
  * **Weekly Leaderboard Rewards:** The top 10 users on the global leaderboard each week receive bonus DATUM and special recognition.

## **Crunchie Daily Chat Limit**

Each user can send up to 5 messages to Crunchie per day. Use them wisely,  every interaction counts toward your progress and helps you earn DATUM. The limit resets daily, encouraging consistent engagement and discovery over time.

## BNB Wallet Score Refresh Rate

A user's BNB Wallet Score gets updated once per week, to consider the latest on-chain activity.

## **Referral Criteria**&#x20;

To keep referrals meaningful and fair, users can now make up to **3 referrals per day**.\
For a referral to count, the referred user must **authenticate with their social media accounts** and **earn at least 200 DATUM**.\
Only verified, active participants will generate referral rewards.

## Mission Examples

Each mission displays its DATUM reward value and can be completed directly in the app. Examples include:

| **Action**                      | **Reward** | **How to Complete**                                  |
| ------------------------------- | ---------- | ---------------------------------------------------- |
| Join Datai Network Discord      | +30 DATUM  | Join through the mission link and verify completion. |
| Join Datai Network Telegram     | +15 DATUM  | Join Telegram and click **Claim**.                   |
| Follow Datai Network on X       | +15 DATUM  | Follow and verify through the mission button.        |
| Refer a Friend                  | +5 DATUM   | Use your referral link on the leaderboard.           |
| Visit Datai Network Website     | +10 DATUM  | Click **Visit Now** and verify completion.           |
| Add `#CrunchieOG` to your X bio | +30 DATUM  | Update bio and claim your reward.                    |

## DATUM Levels

Your level increases as you collect DATUM. Each level unlocks a new **title** and corresponding **Badge NFT** you can mint.

<table data-header-hidden><thead><tr><th width="122.333251953125"></th><th width="217.5555419921875"></th><th></th></tr></thead><tbody><tr><td><strong>Level</strong></td><td><strong>DATUM Range</strong></td><td><strong>Title / Badge</strong></td></tr><tr><td>1</td><td>0–99</td><td>New Initiate</td></tr><tr><td>2</td><td>100–249</td><td>Curious Analyst</td></tr><tr><td>3</td><td>250–499</td><td>Data Whisperer</td></tr><tr><td>4</td><td>500–999</td><td>On-Chain Seeker</td></tr><tr><td>5</td><td>1000–1999</td><td>Protocol Adept</td></tr><tr><td>6</td><td>2000–4999</td><td>DeFi Strategist</td></tr><tr><td>7</td><td>5000–9999</td><td>Sentient AI Symbiote</td></tr><tr><td>8</td><td>10000+</td><td>Council of Liquidity</td></tr></tbody></table>

## **Prestige System**

Once you reach **Level 8 (10,000+ DATUM)**, you can **Prestige** to unlock exclusive tiers and enhanced benefits:

| **Prestige Level** | **Points Required** | **Reward**               |
| ------------------ | ------------------- | ------------------------ |
| 🌀 Prestige I      | 10,000 → 11,000     | Airdrop Booster          |
| ⚡ Prestige II      | 11,000 → 12,500     | Enhanced Badge           |
| 👁 Prestige III    | 14,000+             | Special Recognition Tier |

## **Points and Tiers in the Interface**

* **Datum Progress Bar:** Displays your progress toward the next level.

<figure><img src="/files/FbGt5bGTTlFeYGsjcwEf" alt=""><figcaption></figcaption></figure>

* **Next Badge Preview:** Shows which title you’ll unlock next.

<div data-full-width="false"><figure><img src="/files/v494GeLOYAocgHRiO5HM" alt=""><figcaption></figcaption></figure></div>

* **Leaderboard:** Displays your global ranking among other users.

<figure><img src="/files/Na8dvnhF09019hlk5ZVa" alt=""><figcaption></figcaption></figure>

* **Missions Tab:** Central hub for new ways to earn DATUM (<https://campaigns.datai.network/>)

## **How can I share with my friends to maximize my score?**

You can expand your reach and earn extra DATUM by sharing directly through the app:

* From the **Missions Tab**, share your rank card with your current level and title.

<figure><img src="/files/BYfqIZ8tCMgThmrWRNSt" alt=""><figcaption></figcaption></figure>

* From the **Leaderboard Tab**, use the referral link to invite new participants.

<figure><img src="/files/gxlWQtJ58SKLyGXAz6LO" alt=""><figcaption></figcaption></figure>

* Post about your progress on X and tag [**@datainetwork**](https://x.com/datainetwork).

## **What are Badge NFTs and how can I get them?**

Each level corresponds to a collectible **Badge NFT** that represents your progress.

Once you reach a new level, you can mint the badge directly from your profile.

Badges are stored on-chain and may grant access to exclusive campaign perks in the future.

<figure><img src="/files/oGWzROqppAqV8ODigxU7" alt=""><figcaption></figcaption></figure>