> For the complete documentation index, see [llms.txt](https://datum.datai.network/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://datum.datai.network/datai-campaign-hub.md).
# Datai Campaign Hub
👉 **Access Datai's Campagn Hub here:** [campaigns.datai.network](https://campaigns.datai.network/)
## Context
Datai Network is launching an interactive experience through a marketing campaign, that aims to reward users for exploring on-chain intelligence and doing various tasks onchain and offchain to learn more about its project and products.
### Phase 1: Crunchie
Crunchie is the first AI-powered on-chain companion powered by Datai Network’s onchain data that is designed to make data exploration engaging and rewarding. Every question you ask, mission you complete, or share you make contributes to your campaign progress.
Learn more about [Crunchie](/datai-campaign-hub/phase-1-crunchie.md).
Phase 1 is ended, you may refer to Phase 2.
### Phase 2: BNB Wallet Score
Connect your BNB Chain wallet and receive your BNB Wallet Score based on your on-chain activity and holdings. Datai's BNB Wallet Score refrects your engagement with the BNB Chain ecosystem.
Learn more about [BNB Wallet Score](#phase-2-bnb-wallet-score).
## What is DATUM?
**DATUM** is the loyalty and engagement unit of the Datai Network ecosystem. It measures your activity across the campaigns, starting with Crunchie and determines your level, badges, and eligibility for future campaign rewards.
## What is DATUM used for?
**DATUM** is a unique loyalty point in a system designed to recognize and reward campaign participants who actively engage and consistently return, offering them a combination of social, gamified, and potential airdrop benefits. It is used to:
* Level up and unlock new titles.
* Climb the leaderboard.
* Access future perks.
* Assess your eligibility for a future airdrop.
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